When we handle the promotional activities of any Event or Movie, We also make sure to pitch for Media Tieups. Pitching to Various Media Companies to be your Event or Movie Partners (Outdoor, TV, Newspaper, Magazine, Online, Radio, etc)
Wherein the media houses would be your partners and give you ads on their hoardings, Newspaper, Magazines, Online or Radio for less amount or for free depending on your offerings or deliverables and their interest.
Media companies maintain that tie-ups are not a cost saving mechanism; rather, it is about expanding the visibility and pooling the strengths for both the parties. The context surely assures prospective audience.