Smruti is a dynamic leader with game-changing ideas that drives the organization to excel in service, leading the media relations for key clients over the past years. She drives the PR agency with a single-minded focus and utmost dedication. Diligently nurturing each and every employee in the organization, she sincerely believes in employee retention being vital to the company’s growth. Her core expertise in understanding client’s requirements helps sharpen the PR activations while customizing them to reach the desired goals. She envisages transforming the PR industry and bring in a revolution in terms of the way it operates. During her journey, she has skilfully led teams to negotiate, handle and maneuver tough challenges in the face of crisis and emergency as well as maintain a steadfast and indisputable reputation for clients. Her wish is to take PR from just being a mere medium of communication to being a mainstream communication strategy partner.